12 Of The Best Brand Collaborations From 2020
Well, 2020 has certainly been a year. But we're going to focus on the positive! One great thing has been the incredible range of brand collaborations. Since this year necessitated a major focus on the home, this flood of collabs was one thing that kept us going.
Now, as we (finally) approach the end of the year, we're looking back at our absolute favorite brand collaborations that debuted in 2020. P.S. We think they'd all make excellent holiday gifts, if you haven't finished your shopping yet (and if they're still in stock!).
Actress and entrepreneur Tia Mowry-Hardrict — the beloved star of '90s show Sister, Sister — partnered with Etsy to develop a collection of home goods with nine sellers, focusing on textured but minimalist products within a cohesive color scheme.
2. Leanne Ford x Crate and Barrel
HGTV star Leanne Ford developed a 109-piece collection for Crate and Barrel that epitomizes her down-to-earth minimalist style that's a touch rustic, a touch industrial, but altogether totally chic.
Etsy also partnered with fashion designer Joseph Altuzarra, who worked with eight sellers on this funky collection, which is anchored by tie-dyed textiles.
Forget about 2020 — it was all about the '80s in Kara Mann's collaboration with CB2. The interior designer drew inspiration from her own childhood bedroom, filling the products in this collection with "ruffles, polka dots and iridescence."
Indie design shop YOWIE partnered with fashion designer Fred Segal on this playful collection of goods, which comprises everything from ceramic pieces to tote bags to candles.
The feel-good collab of the year has to go to the West Elm x Eileen Fisher collection, in which upcycled denim is transformed into funky pillow covers. A+ work for minimizing fashion waste!
If you didn't watch the fifth season of Queer Eye during lockdown, you've got a fabulous experience ahead of you. The feel-good show's fashion expert Tan France was extra busy this year, partnering with Etsy to craft this cozy-chic collection of goods from 13 different sellers.
8. LEGO x IKEA
Yes, you read that right. IKEA and LEGO teamed up this year to create the Bygglek collection, where the classic children's toys meet smart storage solutions. It's fun for kids, and less cleanup for parents!
Spooky season might be over, but you can celebrate the macabre all year long with John Derian's collection for Target's Threshold line. "I love Halloween and all of its magic and playfulness," Derian told Target's A Bullseye View. "And I love that the collection is not scary-scary, more funny-scary."
Some designers are all about minimalism. Jungalow's Justina Blakeney is not one of them. Her collaboration with Loloi is bold and punchy, fitting right in with the designer's signature boho-chic style.
Brooklyn-based Bower Studios brought its taste for sculptural minimalism to its collection for West Elm. "With this line, we were inspired by plant life and explored patterns using spheres and discs to create a collection that will complement a variety of interiors," the Bower team said in a statement.
If you're a fan of the modern farmhouse aesthetic, this is the collab for you. Design firm Studio McGee developed this collection for Target's Threshold line this spring.