The Ultimate Jute Rug Shopping Guide

There is nothing quite like the organic beauty a jute rug provides for a space. With its rich texture, natural look, environmentally conscious production, and relatively affordable price point, a jute rug is a no-brainer. And while jute is known for its light brown color, more and more brands are coming out with dyed, patterned options that are truly magnificent. Keep reading for everything you need to know about this natural fiber plus our top 20 shopping picks.

Jute rugs are crafted from the bark of a jute plant. The fibers are woven into these perfectly imperfect, eco-friendly textiles. While the natural color of this material is brownish-beige, the fibers are often bleached or dyed to achieve a wide variety of looks. Regardless of the rug's final shade, the unique texture of this natural fiber maintains its organic, relaxed look.

Aside from its distinct aesthetic, there are tons of reasons to opt for a jute rug. We turned to Ben Hyman, co-founder and CEO of Revival, for a little expert intel. This material is "versatile, durable, environmentally friendly, and, typically, well priced." It's a good pick for the planet since jute is an eco-conscious crop: "It has minimal water needs and consumes large enough quantities of carbon dioxide that it's CO2-neutral," Hyman explains. Plus, it's incredibly neutral in its raw form. Hot tip: The co-founder loves using it as a base for a smaller vintage rug.

While both of these popular choices are crafted from natural fibers, there are distinct differences between the two. Jute rugs tend to ring up at a slightly happier price point and create a softer, more comfortable weave than seagrass. Thanks to its softer texture, jute tends to be a bit less durable in the long run. While definitely not a deal breaker, it's certainly good to note before placing your new rug in a super high-traffic area of the home.

1. The Citizenry Aditha Accent Rug, $135-$345

Choose from two neutral, two-tone options. This handwoven jute rug will look just as beautiful by your bedside as it will along your hallway as a runner. If you love the look but are in the market for a large rug, opt for the area rug version.

Revival

This may be our favorite rug on the list. Beyond its striking aesthetic, Hyman emphasizes the soft, shed-free, affordable nature of Revival's jute rugs.

Pottery Barn

This Southwestern-inspired rug will add the perfect touch of color to any room.

Lindye Galloway

Choose from a wide variety of shapes and sizes. The frayed, knotted edges add a little extra something-something that we simply adore.

Anthropologie

Through pattern and texture, Anthro adds a great deal of visual interest to a monochromatic model.

Revival

The off-center gray circle is the bit of detail that truly sets this rug apart and makes it special.

The Citizenry

Select between this light natural and a dark natural jute hue.

Rugs.com

Keep it simple and affordable with this best-selling chunky jute rug that's sold in five colors and over 10 sizes.

Pottery Barn

This striped rug comes in natural and black as well as natural and tan tones for a modern and sophisticated look.

Castlery

Add some moodiness to your home with this striking carpet from Castlery.

Serena & Lily

This unique pick from Serena & Lily truly doubles as a work of art.

Apt2B

Who said jute can't be vibrant?

Scout & Nimble

Surya crafted this classic beauty that will look ravishing in nearly any space.

Lulu and Georgia

I'm sure we can all agree that this is a dream bedroom, and the two-tone rug really makes it what it is.

Amazon

Score high-quality jute at a very happy price on Amazon.

Rugs USA

Diamonds are a room's best friend.

Anthropologie

Prepare to receive all the compliments when you bring this natural rug into your home.

World Market

Keep things light and airy with this bleached ivory area rug.

West Elm

West Elm nails a classic time and again.

Serena & Lily

Bring on the coastal vibes with Serena & Lily's natural fiber rug.